{"id":24663,"date":"2022-01-26T18:32:14","date_gmt":"2022-01-26T15:32:14","guid":{"rendered":"https:\/\/elryad.com\/?p=24663"},"modified":"2026-05-11T14:34:26","modified_gmt":"2026-05-11T11:34:26","slug":"%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82","status":"publish","type":"post","link":"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82%D8%9F\"><\/span>\u0645\u0627 \u0647\u0648 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0648\u0644\u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0641\u0647\u0648\u0645 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\u0646\u062c\u062f \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0635\u064a\u0627\u063a\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0648 \u0628\u0622\u062e\u0631 \u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n<p>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0639\u0644\u064a\u0647\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0648\u062a\u0641\u0636\u064a\u0644\u0647 \u0639\u0644\u0649 \u0628\u0627\u0642\u064a \u0627\u0644\u0633\u0644\u0639 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0648\u064a\u0634\u0645\u0644 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u0643\u0644 \u0625\u062c\u0631\u0627\u0621 \u064a\u062a\u0645 \u0627\u062a\u062e\u0627\u0630\u0647 \u0641\u064a \u0633\u0628\u064a\u0644 \u0646\u0642\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0646 \u0645\u0643\u0627\u0646 \u0639\u0645\u0644\u0643 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 \u0627\u0644\u0645\u064f\u0633\u062a\u0647\u0644\u0643.<\/p>\n<p>\u0641\u0643\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0634\u0628\u0647 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0625\u0642\u0646\u0627\u0639 \u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u0628\u062f\u0623 \u0639\u0646\u062f \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062e\u062f\u0645\u0629 \u0646\u0641\u0633\u0647\u0627 \u0648\u062a\u0643\u0648\u064a\u0646\u0647\u0627 \u0648\u062a\u0646\u062a\u0647\u064a \u0639\u0646\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0648\u064a\u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0645\u0646\u0647\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0623\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0630\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u064f\u062d\u062a\u0645\u0644 \u0623\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0634\u0631\u0627\u0626\u0647. \u062b\u0645 \u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646\u060c \u062b\u0645 \u062a\u0642\u062f\u064a\u0645\u0647 \u0625\u0644\u064a\u0647\u0645 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u064f\u0646\u0627\u0633\u0628\u0629.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%81%D9%8A_%D8%A7%D9%84%D9%84%D8%BA%D8%A9\"><\/span>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u0644\u063a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0644\u0642\u062f \u0639\u0631\u0641 \u0627\u0644\u0642\u0627\u0645\u0648\u0633\u00a0<strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0628\u0623\u0646\u0647 &#8220;\u0643\u0644 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u064a\u0646\u0637\u0648\u064a \u0639\u0644\u064a\u0647\u0627 \u0646\u0642\u0644 \u0627\u0644\u0628\u0636\u0627\u0626\u0639 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u0646 \u0627\u0644\u0628\u0627\u0626\u0639 \u0623\u0648 \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0648 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u060c\u0648\u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0627\u0644\u0627\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0627\u0644\u062a\u062e\u0632\u064a\u0646 \u0648\u0627\u0644\u0628\u064a\u0639&#8221;.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%84%D8%AF%D9%8A_%D8%B4%D8%B1%D9%83%D8%A9_%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6\"><\/span>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062f\u064a \u0634\u0631\u0643\u0629 \u0627\u0644\u0631\u064a\u0627\u0636<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0644\u0642\u062f \u0642\u0645\u0646\u0627 \u0641\u064a \u0634\u0631\u0643\u0629 \u0627\u0644\u0631\u064a\u0627\u0636 \u0628\u0635\u064a\u0627\u063a\u0629 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0623\u0646\u0647 \u062c\u0645\u064a\u0639 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062e\u0630\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0627\u0644\u0645\u064f\u0646\u0634\u0623\u0629 \u0641\u064a \u0633\u0628\u064a\u0644 \u0628\u064a\u0639 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0642\u062f \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0644\u0644\u0645\u0646\u062a\u062c Value Proposition \u0623\u0648 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a Ideal Target Persona.<\/p>\n<p>\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0623\u0648 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 \u0647\u0648 \u0623\u062d\u062f \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u064a\u0636\u0627. \u0648\u064a\u062e\u0628\u0631\u0646\u0627 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0646 \u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0642\u0648\u0645 \u0628\u062f\u0639\u0648\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0644\u0643 \u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0645\u0628\u0627\u0631\u0627\u0629 \u0644\u0643\u0631\u0629 \u0627\u0644\u0642\u062f\u0645\u060c \u0623\u0648 \u062d\u062a\u0649 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0645 \u0628\u0639\u0636 \u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0642\u062f \u064a\u0643\u0648\u0646 \u062c\u0632\u0621 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%81%D9%8A_%D9%86%D8%B8%D8%B1_%D8%A7%D9%84%D8%B4%D8%B1%D9%83%D8%A7%D8%AA_%D8%A7%D9%84%D8%B9%D8%A7%D9%84%D9%85%D9%8A%D8%A9\"><\/span>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0646\u0638\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div id=\"translation\">\n<div class=\"gtx-body\">\u0623\u0634\u0627\u0631\u062a \u0645\u062f\u0648\u0646\u0629 <strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-marketing\" target=\"_blank\" rel=\"noopener nofollow\">HubSpot<\/a><\/strong> \u0625\u0644\u0649 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0623\u064a \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u062a\u062a\u062e\u0630\u0647\u0627 \u0627\u0644\u0645\u064f\u0646\u0634\u0623\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629. \u0648\u064a\u0633\u062a\u0647\u062f\u0641 \u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u060c \u0628\u0647\u062f\u0641 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644 \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u0625\u0638\u0647\u0627\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641.<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%81%D8%B1%D9%82_%D8%A8%D9%8A%D9%86_%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%88%D8%A7%D9%84%D8%AA%D8%B1%D9%88%D9%8A%D8%AC\"><\/span>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u0646\u0627\u0643 \u062e\u0637\u0623 \u064a\u0642\u0639 \u0641\u064a\u0647 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u062b\u0646\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0647\u0648 \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0631\u0648\u064a\u062c.<\/p>\n<p data-start=\"406\" data-end=\"623\">\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0647\u0648 \u062c\u0632\u0621 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u064a\u062e\u062a\u0635 \u0628\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0631\u0627\u0626\u0647\u0627. \u0648\u064a\u0634\u0645\u0644 \u0648\u0633\u0627\u0626\u0644 \u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0639\u0631\u0648\u0636\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a\u060c \u0648\u0643\u0644 \u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0641\u064a\u0632\u0647\u0645 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p style=\"text-align: center;\" data-start=\"406\" data-end=\"623\"><strong>\u0628\u0627\u062e\u062a\u0635\u0627\u0631: <span style=\"color: #008080;\">\u0627\u0644\u062a\u0631\u0648\u064a\u062c = \u0648\u0633\u064a\u0644\u0629 \u062f\u0627\u062e\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0647.<\/span><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_%D9%85%D8%B1%D8%A7%D8%AD%D9%84_%D8%AA%D9%85%D8%B1_%D8%A8%D9%87%D8%A7_%D8%B9%D9%85%D9%84%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82\"><\/span>7 \u0645\u0631\u0627\u062d\u0644 \u062a\u0645\u0631 \u0628\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u064a\u0638\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0623\u0646 <strong>\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u064a\u0628\u062f\u0623 \u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u062a\u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062a\u062c\u0647\u064a\u0632\u0647 \u0644\u0644\u0628\u064a\u064a\u0639. \u064a\u0648\u062c\u062f \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062a\u0645\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0648\u0646\u0647\u0627 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0628\u064a\u0639 \u0648\u0647\u064a:<\/p>\n<figure id=\"attachment_30995\" aria-describedby=\"caption-attachment-30995\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-30995 size-full\" src=\"https:\/\/elryad.com\/ar\/wp-content\/uploads\/2022\/01\/\u0645\u0631\u0627\u062d\u0644-\u0627\u0644\u062a\u0633\u0648\u064a\u0642.webp\" alt=\"\u0645\u0627 \u0647\u064a \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\" width=\"1000\" height=\"667\" srcset=\"https:\/\/elryad.com\/ar\/wp-content\/uploads\/2022\/01\/\u0645\u0631\u0627\u062d\u0644-\u0627\u0644\u062a\u0633\u0648\u064a\u0642.webp 1000w, https:\/\/elryad.com\/ar\/wp-content\/uploads\/2022\/01\/\u0645\u0631\u0627\u062d\u0644-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-300x200.webp 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-30995\" class=\"wp-caption-text\">7 \u0645\u0631\u0627\u062d\u0644 \u0644\u062a\u0646\u0641\u064a\u0630 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0646\u062c\u0627\u062d<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"1_%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9_%D8%A7%D9%84%D8%B3%D9%88%D9%82_%D9%88%D8%AA%D8%AD%D9%84%D9%8A%D9%84_%D8%A7%D9%84%D8%B9%D9%85%D9%84%D8%A7%D8%A1\"><\/span><strong>1) \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"94\" data-end=\"206\">\u062a\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0630\u064a \u062a\u0628\u0646\u0649 \u0639\u0644\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0633\u0648\u0642.<\/p>\n<p data-start=\"208\" data-end=\"225\"><strong>\u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629:<\/strong><\/p>\n<ul data-start=\"226\" data-end=\"393\">\n<li data-section-id=\"swd835\" data-start=\"226\" data-end=\"277\">\u062f\u0631\u0627\u0633\u0629 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0645\u062f\u0649 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/li>\n<li data-section-id=\"1b97ug\" data-start=\"278\" data-end=\"347\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0646 \u062d\u064a\u062b \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629.<\/li>\n<li data-section-id=\"1l6xri0\" data-start=\"348\" data-end=\"393\">\u062f\u0631\u0627\u0633\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645.<\/li>\n<\/ul>\n<p data-start=\"395\" data-end=\"461\"><strong data-start=\"395\" data-end=\"405\">\u0627\u0644\u0647\u062f\u0641: <\/strong>\u0641\u0647\u0645 \u0628\u064a\u0626\u0629 \u0627\u0644\u0633\u0648\u0642 \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0628\u062f\u0642\u0629.<\/p>\n<h3 data-section-id=\"1rc124f\" data-start=\"468\" data-end=\"496\"><span class=\"ez-toc-section\" id=\"2_%D8%AA%D8%AD%D8%AF%D9%8A%D8%AF_%D8%A7%D9%84%D8%B3%D9%88%D9%82_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%87%D8%AF%D9%81\"><\/span>2) \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"497\" data-end=\"578\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0626\u0629 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0625\u0644\u064a\u0647\u0627.<\/p>\n<p data-start=\"580\" data-end=\"597\"><strong>\u0648\u064a\u062a\u0645 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644:<\/strong><\/p>\n<ul data-start=\"598\" data-end=\"783\">\n<li data-section-id=\"pn76za\" data-start=\"598\" data-end=\"676\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u062f\u062e\u0644\u060c \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a.<\/li>\n<li data-section-id=\"n48lbn\" data-start=\"677\" data-end=\"730\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0648\u0627\u0641\u0642\u064b\u0627 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/li>\n<li data-section-id=\"1ymiljp\" data-start=\"731\" data-end=\"783\">\u0628\u0646\u0627\u0621 \u062a\u0635\u0648\u0631 \u0648\u0627\u0636\u062d \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a (Customer Persona).<\/li>\n<\/ul>\n<p data-start=\"785\" data-end=\"852\"><strong data-start=\"785\" data-end=\"795\">\u0627\u0644\u0647\u062f\u0641: <\/strong>\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621.<\/p>\n<h3 data-section-id=\"qe4lv6\" data-start=\"859\" data-end=\"889\"><span class=\"ez-toc-section\" id=\"3_%D8%AA%D8%B7%D9%88%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%AA%D8%AC_%D8%A3%D9%88_%D8%A7%D9%84%D8%AE%D8%AF%D9%85%D8%A9\"><\/span>3) \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"890\" data-end=\"981\">\u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0625\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0645\u0627 \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646.<\/p>\n<p data-start=\"983\" data-end=\"989\"><strong>\u062a\u0634\u0645\u0644:<\/strong><\/p>\n<ul data-start=\"990\" data-end=\"1136\">\n<li data-section-id=\"1686gi0\" data-start=\"990\" data-end=\"1048\">\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0645\u0627 \u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0641\u0639\u0644\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<li data-section-id=\"nsfcmm\" data-start=\"1049\" data-end=\"1083\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629.<\/li>\n<li data-section-id=\"9z8sei\" data-start=\"1084\" data-end=\"1136\">\u0625\u0636\u0627\u0641\u0629 \u0645\u0632\u0627\u064a\u0627 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0646 \u063a\u064a\u0631\u0647 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n<\/ul>\n<p data-start=\"1138\" data-end=\"1210\"><strong data-start=\"1138\" data-end=\"1148\">\u0627\u0644\u0647\u062f\u0641: <\/strong>\u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0642\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>\n<h3 data-section-id=\"1bcy9nx\" data-start=\"1217\" data-end=\"1236\"><span class=\"ez-toc-section\" id=\"4_%D8%AA%D8%AD%D8%AF%D9%8A%D8%AF_%D8%A7%D9%84%D8%B3%D8%B9%D8%B1\"><\/span>4) \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1237\" data-end=\"1301\">\u062a\u064f\u0639\u062a\u0628\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0647\u0645\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n<p data-start=\"1303\" data-end=\"1330\"><strong>\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649:<\/strong><\/p>\n<ul data-start=\"1331\" data-end=\"1466\">\n<li data-section-id=\"15tzd6p\" data-start=\"1331\" data-end=\"1364\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629.<\/li>\n<li data-section-id=\"1jimmxr\" data-start=\"1365\" data-end=\"1393\">\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/li>\n<li data-section-id=\"f8geff\" data-start=\"1394\" data-end=\"1429\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0644\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li>\n<li data-section-id=\"e0vl7\" data-start=\"1430\" data-end=\"1466\">\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<\/ul>\n<p data-start=\"1468\" data-end=\"1524\"><strong data-start=\"1468\" data-end=\"1478\">\u0627\u0644\u0647\u062f\u0641: <\/strong>\u062a\u062d\u0642\u064a\u0642 \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0648\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<h3 data-section-id=\"1lwd7nr\" data-start=\"1531\" data-end=\"1559\"><span class=\"ez-toc-section\" id=\"5_%D8%A7%D8%AE%D8%AA%D9%8A%D8%A7%D8%B1_%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%88%D8%B2%D9%8A%D8%B9\"><\/span>5) \u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1560\" data-end=\"1655\">\u062a\u062a\u0639\u0644\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a.<\/p>\n<p data-start=\"1657\" data-end=\"1669\"><strong>\u0645\u0646 \u0623\u0645\u062b\u0644\u062a\u0647\u0627:<\/strong><\/p>\n<ul data-start=\"1670\" data-end=\"1816\">\n<li data-section-id=\"1u7o884\" data-start=\"1670\" data-end=\"1722\">\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642<\/li>\n<li data-section-id=\"11lbip\" data-start=\"1723\" data-end=\"1756\">\u0627\u0644\u0628\u064a\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0633\u0637\u0627\u0621 \u0623\u0648 \u0645\u0648\u0632\u0639\u064a\u0646<\/li>\n<li data-section-id=\"19iu5kj\" data-start=\"1757\" data-end=\"1816\">\u0627\u0644\u0628\u064a\u0639 \u0639\u0646 \u0637\u0631\u064a\u0642 <strong><a href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d9%85%d8%aa%d8%ac%d8%b1-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a\/\" target=\"_blank\" rel=\"noopener\">\u062a\u0635\u0645\u064a\u0645 \u0645\u062a\u062c\u0631 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a> <\/strong>\u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u062a\u064a\u062d \u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0627\u0644\u0635\u0648\u0631\u060c \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0634\u0643\u0644 \u0645\u0646\u0638\u0645\u060c \u0645\u0639 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631<\/li>\n<\/ul>\n<p data-start=\"1818\" data-end=\"1888\"><strong data-start=\"1818\" data-end=\"1828\">\u0627\u0644\u0647\u062f\u0641: <\/strong>\u0636\u0645\u0627\u0646 \u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0623\u0641\u0636\u0644 \u0643\u0641\u0627\u0621\u0629 \u0648\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0645\u0645\u0643\u0646\u0629.<\/p>\n<h3 data-section-id=\"1mtr2\" data-start=\"1895\" data-end=\"1919\"><span class=\"ez-toc-section\" id=\"6_%D8%A7%D9%84%D8%AA%D8%B1%D9%88%D9%8A%D8%AC_%D9%88%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82\"><\/span>6) \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1920\" data-end=\"1988\">\u062a\u064f\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062a\u0639\u0631\u064a\u0641 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u064a\u0647.<\/p>\n<p data-start=\"1990\" data-end=\"1996\"><strong>\u062a\u0634\u0645\u0644:<\/strong><\/p>\n<ul data-start=\"1997\" data-end=\"2136\">\n<li data-section-id=\"16f9u6i\" data-start=\"1997\" data-end=\"2036\">\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0648\u0633\u0627\u0626\u0644<\/li>\n<li data-section-id=\"1r1q6zp\" data-start=\"2037\" data-end=\"2097\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0628\u0631 <strong><a href=\"https:\/\/elryad.com\/ar\/\" target=\"_blank\" rel=\"noopener\">\u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a> <\/strong>.<\/li>\n<li data-section-id=\"1lkgbaq\" data-start=\"2098\" data-end=\"2136\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/li>\n<\/ul>\n<p data-start=\"2138\" data-end=\"2197\"><strong data-start=\"2138\" data-end=\"2148\">\u0627\u0644\u0647\u062f\u0641: <\/strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<h3 data-section-id=\"jnw3am\" data-start=\"2204\" data-end=\"2229\"><span class=\"ez-toc-section\" id=\"7_%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%A8%D8%B9%D8%A9_%D9%88%D8%A7%D9%84%D8%AA%D9%82%D9%8A%D9%8A%D9%85\"><\/span>7) \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2230\" data-end=\"2298\">\u062a\u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0639\u062f \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<p data-start=\"2300\" data-end=\"2306\"><strong>\u062a\u0634\u0645\u0644:<\/strong><\/p>\n<ul data-start=\"2307\" data-end=\"2495\">\n<li data-section-id=\"1bncfft\" data-start=\"2307\" data-end=\"2362\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u062b\u0644 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li data-section-id=\"uo9im9\" data-start=\"2363\" data-end=\"2406\">\u062a\u0642\u064a\u064a\u0645 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629<\/li>\n<li data-section-id=\"nalsk5\" data-start=\"2407\" data-end=\"2453\">\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/li>\n<li data-section-id=\"10pdn0d\" data-start=\"2454\" data-end=\"2495\">\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621<\/li>\n<\/ul>\n<p data-start=\"2497\" data-end=\"2568\"><strong data-start=\"2497\" data-end=\"2507\">\u0627\u0644\u0647\u062f\u0641: <\/strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;24663&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;275431&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (275431 \u0635\u0648\u062a)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;\u0645\u0627 \u0647\u0648 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f&quot;,&quot;width&quot;:&quot;138&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 138px;\">\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (275431 \u0635\u0648\u062a)    <\/div>\n    <\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#%D9%85%D8%A7_%D9%87%D9%88_%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82%D8%9F\" >\u0645\u0627 \u0647\u0648 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%81%D9%8A_%D8%A7%D9%84%D9%84%D8%BA%D8%A9\" >\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u0644\u063a\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%84%D8%AF%D9%8A_%D8%B4%D8%B1%D9%83%D8%A9_%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6\" >\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062f\u064a \u0634\u0631\u0643\u0629 \u0627\u0644\u0631\u064a\u0627\u0636<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%81%D9%8A_%D9%86%D8%B8%D8%B1_%D8%A7%D9%84%D8%B4%D8%B1%D9%83%D8%A7%D8%AA_%D8%A7%D9%84%D8%B9%D8%A7%D9%84%D9%85%D9%8A%D8%A9\" >\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0646\u0638\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#%D8%A7%D9%84%D9%81%D8%B1%D9%82_%D8%A8%D9%8A%D9%86_%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%88%D8%A7%D9%84%D8%AA%D8%B1%D9%88%D9%8A%D8%AC\" >\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#7_%D9%85%D8%B1%D8%A7%D8%AD%D9%84_%D8%AA%D9%85%D8%B1_%D8%A8%D9%87%D8%A7_%D8%B9%D9%85%D9%84%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82\" >7 \u0645\u0631\u0627\u062d\u0644 \u062a\u0645\u0631 \u0628\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#1_%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9_%D8%A7%D9%84%D8%B3%D9%88%D9%82_%D9%88%D8%AA%D8%AD%D9%84%D9%8A%D9%84_%D8%A7%D9%84%D8%B9%D9%85%D9%84%D8%A7%D8%A1\" >1) \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#2_%D8%AA%D8%AD%D8%AF%D9%8A%D8%AF_%D8%A7%D9%84%D8%B3%D9%88%D9%82_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%87%D8%AF%D9%81\" >2) \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#3_%D8%AA%D8%B7%D9%88%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%AA%D8%AC_%D8%A3%D9%88_%D8%A7%D9%84%D8%AE%D8%AF%D9%85%D8%A9\" >3) \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#4_%D8%AA%D8%AD%D8%AF%D9%8A%D8%AF_%D8%A7%D9%84%D8%B3%D8%B9%D8%B1\" >4) \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#5_%D8%A7%D8%AE%D8%AA%D9%8A%D8%A7%D8%B1_%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%88%D8%B2%D9%8A%D8%B9\" >5) \u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#6_%D8%A7%D9%84%D8%AA%D8%B1%D9%88%D9%8A%D8%AC_%D9%88%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82\" >6) \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/elryad.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/#7_%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%A8%D8%B9%D8%A9_%D9%88%D8%A7%D9%84%D8%AA%D9%82%D9%8A%D9%8A%D9%85\" >7) \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0627 \u0647\u0648 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f \u0648\u0644\u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0641\u0647\u0648\u0645 \u0645\u062a\u063a\u064a\u0631 \u0648\u0645\u062a\u062c\u062f\u062f \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u0625\u0646\u0647 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0628\u0639\u0636 \u0627\u0644\u0634\u064a\u0621 \u0635\u064a\u0627\u063a\u0629 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644 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